We’re just hoping that the popcorn is an exquisite, mouth-melting delight at Odeon’s newly refurbed London flagship cinema – as tickets are up to £40 each.
That compares to a British average of just £7.49, so we’re talking proper Rolls Royce territory in the Leicester Square screen.
The ticket prices vary according to demand, seat location and what film is showing – and the £40 price is for the best seats, at peak demand, Odeon says.
The screen (which was already among the most expensive in London) has been refurbished, with 800 seats and hi-tech Dolby Cinema audio.
It will relaunch with Mary Poppins Returns later this month – but the price has already left a sour taste in some cinema fans’ mouths.
Odeon said in a statement to the BBC, ‘The first week of the biggest film of the year during the festive season is obviously peak, and guests can expect prices will flex throughout the year.’
‘With tickets starting at just £10 for every show… it offers fantastic value compared to tickets for other popular destinations like the theatre, concerts or live sports.
‘Price choices vary and flex depending on a number of factors including seat type and location in the auditorium, what we’re showing, time of day, and the number of people booking at one time.’