Campaigners were thrown out of high tea at the Dorchester Hotel after they staged a protest against Sharia law being implemented in Brunei.
Jordan Tannahill, along with three friends, crashed the usually subdued event to announce over a loudspeaker that guests should ‘boycott the Dorchester.’
The luxury hotel is owned by the Sultan of Brunei, who has recently implemented a law meaning gay men will be stoned to death.
Jordan, a Canadian writer living in London, shouted: ‘In case you haven’t heard, there’s a boycott of the Dorchester Hotel.
‘On April 3, the Sultan of Brunei announced a ‘stoning by death’ for homosexuality and adultery.
‘We do not condone the brutality of our LGBT sisters and brothers in Brunei.
‘The Brunei Investment Agency owns and operates the Dorchester Hotel. Please support the boycott of the Dorchester Hotel.’
Jordan said he and his friends – Andy Field, Crispin Lord, and Nick Finegan – dressed up for the occasion and had booked a table.
He added their luxury experience was ‘rather brief’, lasting less than three minutes.
He added their protest, at around 1pm on Thursday, was met with a stunned silence by the bemused, well-heeled patrons.
The four men were hastily bundled out of the hotel on London’s Park Lane by security staff.
The small Muslim-majority nation – a former British protectorate – announced it would punish gay sex, rape and adultery with death and theft with hand amputations.
The hotel has sought to distance itself from its owner but a growing number of nations, businesses and influential people are calling for action.
Jordan, 30, told Metro.co.uk: ‘It is crucial people understand the ways in which global financing and investment is interconnected with human rights abuses.
‘How we spend our dollar is an important as how we vote.
‘We need to be aware that we can inadvertently be supporting corrupt regimes.
‘I have a great empathy for the staff at the hotel, some of whom will probably be members of the LGBT community themselves.
‘But unfortunately I think a boycott is the right thing to do because economic actions can be the most effective.’
George Clooney and Elton John have called for a boycott of the Dorchester Collection’s nine hotels, which include three in the UK and the Beverly Hills Hotel in LA.
Deutsche Bank and estate agent Knight Frank have now banned their staff from staying there.
STA travel say they will no longer sell flights for the national carrier Royal Brunei Airlines while Virgin have ended a discounted arrangement with the company.
There are also calls for Oxford University to rescind an honorary degree awarded to ruler Sultan Hassanal Bolkiah, 72, who is the world’s second-longest reigning monarch.
The University of Aberdeen is reviewing a similar honour awarded to him.
There have also been calls for the Commonwealth to expel the nation from the group, although it is expected they will opt to apply diplomatic pressure instead.
Activist Peter Tatchell compared the new regime to that of terror group Islamic State, which was notorious for its brutal killings in the name of Sharia Law.
He said: ‘The introduction of death by stoning for homosexuality is an outrageous backward step that will damage the country’s international reputation and menace the lives of LGBT+ people.
‘Stoning is a particularly cruel, barbaric form of punishment. It violates international human rights law.’
Brunei’s new laws also apply to children and foreigners, even if they are not Muslim.
There has been no vocal opposition to the new laws in the small oil-rich nation, where dissent against the Sultan is rarely heard.
The Dorchester issued a statement, saying they were ‘deeply saddened’ by the current events.
They added: ‘Inclusion, diversity and equality are the foundation of the Dorchester Collection.
‘We do not tolerate any form of discrimination, we never have and we never will.
‘We understand people’s anger and frustration but this is a political and religious issue that we don’t believe should be played out in our hotels and amongst our 3,630 employees.
‘Our values are far removed from the politics of ownership.’