The Apple TV app is something those with an iPhone or an iPad can already have, but Apple intends its TV service to extend far beyond its hardware.
To that end, Apple plans to put the Apple TV app on Samsung smart TVs starting this spring, and it’s scheduled to arrive on Amazon’s Fire TV, LG TVs, Roku-powered TVs, Sony TVs, and Vizio TVs “in the future.”
That’s a major move for Apple and a concession to the much larger world of TV owners who don’t have Apple’s set-top box, the Apple TV.
Of course, if you own an iPhone, an iPad, or an Apple TV, you’ll simply receive an update this May that will add Apple TV Channels. TV Plus isn’t expected to arrive until the fall, also as part of the Apple TV app.
Another first: Apple is bringing its Apple TV app to Macs in the fall. There doesn’t appear to be a way to access Apple TV Plus or Apple TV Channels from a web browser.